July 4, 2023
Marketing
qashqade, the new standard for unique private market software solutions for GPs, LPs and fund administrators, is happy to announce that Matthew Craig-Greene has joined its advisory board.
Matt brings 25 years of experience working in software and private markets and is a subject matter expert and frequent speaker on the topic of LP/GP relations. In addition to launching numerous firms and holding Director and C-suite positions in others, he is Head Tutor of the University of Oxford’s Private Markets Investment programme, runs Wagtails Private Markets Advisory and Brandstory Partners, a branding and communications agency and manages one of LinkedIn’s largest private markets groups.
Commenting on his appointment, Matt said, “It is baffling that there could be confusion – and mistakes – in such a fundamental area as the fees that an investor owes its fund managers. For an industry so keen to flaunt its sophistication, this is embarrassing, and it has to stop. When I first saw the qashqade solution, I was struck by its simplicity and robustness and, ever since, I have wondered why it has not supplanted Excel in the office of every investor and every fund manager in the industry. I strongly believe that the firm is destined for massive growth and I am delighted to have been asked to join the advisory board and support the team in any way I can.”
